Content Tips

Where to start…

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Story telling should be simple, with ‘should’ being the keyword!  

Every project we work on, whatever the business or topic, has a beginning, middle and end, just like any book you read or news report you watch.

This principle helps to focus minds and helps the entrepreneur behind the business to communicate their story. It is a privilege to hear those stories and help to share them. They can be wonderful and are always inspiring.

Starting the conversation about how and why they set up their business frequently serves as a  reminder of how driven and resilient they are.  They tap into their driving force, their conviction, their passion and, when someone talks about something they love, it always shows.

Of course it is not that simple, you have to prepare for the interview, fine tune what your USP is and decide what your CTA should be.  And then, nearly by default, you have your beginning, middle and well maybe not the end, just the current chapter of the story!

Photography for business

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Photographs sell products and services. You need good quality photographs. They will show you at your best and ensure your customers feel a connection with you. There really is no comparison between using stock images and using your own authentic photographs. When you contact Solstice Media Ltd you are taking control of your own imagery and you will be working with professionals. Don’t hesitate to get in touch, Ciara is happy to chat to you.

Purple and heritage potatoes from Ballymakenny Farm.
A supplier of speciality potatoes to restaurants. Maria Flynn has a popular Spud Shack at the farm where they are grown. Famous visitors include Donal Skehan and local chef Conor Halpenny Maria Flynn of Ballymakenny Farm (pictured) in county Louth began growing purple potatoes and heritage potatoes as a hobby. Pictured are some of Maria’s colourful varieties of potatoes. Picture Ciara Wilkinson.
Maria Flynn of Ballymakenny Farm and the Spud Shack is holding a bunch of carrots grown locally. She is standing outside her Spud Shack and the sun is shining.  The photograph was taken by Solstice Media Ltd.
Maria Flynn of Ballymakenny Farm and the Spud Shack is holding a bunch of carrots grown locally. She is standing outside her Spud Shack and the sun is shining. The photographs were taken by Solstice Media Ltd.

Importance of press releases for business

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You have your photographs, you have your video, now you need your copywriting or press release to accompany them. A press release, well written and clear on message can be used online and offline and reinforce how your business or service can help your clients.

We have many years experience writing for a wide selection of news outlets and now you can access that experience for your own business strategy. Coupled with strong visuals taken by our experienced team, you will have a full package to market your business or service.

If you want to chat more about a press release, or blog, or indeed strong visuals for your website, get in touch.

Copywriting for websites.

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What you write to describe what you do, the service you provide and why people should consider your company or product above anyone else, is a crucial part of your messaging. Copywriting is the use of words to describe what you do and encourage people to check you out.

Copywriting is critical for websites. It is part of your virtual shop window and a key part of content creation. Content creation is what we do at Solstice Media Ltd.

We also do video copywriting so, if you are nervous about what to say on a video or in a press release, we will work with you to fine tune what you want to say and, most importantly, how you want to say it.

We create content that is just for you, that helps to communicate what is unique about you, your products or service. Relevant website content is critical for SEO and for search ranking. Combine that with great photographs and video and your customers will know just who you are and what you do. To discuss how we can help you or